The Proactive Professional: I am an entry level graphic designer, with some experience, looking to sharpen my skills.
We have students just like you joining the course. You will pick up on the level you are up to and catapult your designs from there!
The Gradual Graduate
I would love to learn more about marketing and the design process. You've come to the right place!
The Dubious Designer
My portfolio is meh. Get ready to shine up those skills, gain a killer portfolio and start creating marketing-based design like a pro.
Book Cover Project
Extra: Book Typesetting Project
While ad creation often conjures up images of a haphazard process involving an influx of divine inspiration and creative juices, the reality is that there is a clear and constructive system. There is precise method to conquer the madness. Starting with an exploration of 17 ad strategies, you will select a method and refine your strategy to create an underlying big idea for your ad campaign. Once your concept is refined you will design a series of variations along with a number of resizes for a variety of media formats.
Take a look at the campaign above. Student Elana Kraut created a fictitious campaign depicting the importance of having teens read during their daily commute to school. Her ads featured children reading on subway seats, with their imaginations vividly portrayed on the subway window. The strategy she employed was both disruptive and inspiring, an the strategic placement of her ads ensured that they would reach her projected target audience. (see above)
Tasked with conveying the urgency of wildlife preservation, student Elisheva Small created a series of ads that were both eye-catching and thought-provoking. Elisheva further developed her brilliant concept into specialized variations based on their placement - her billboards featured large text and few details, whereas her magazine ads included supplemental information and additional graphics. (see below)
Print ads campaign: Includes a minimum of 3 ads
- Digital Ads: Adjust the campaign for Google ads and social media
- Billboard: Create a billboard design and learn how to prepare it for print
- Market Research Concentration: Market research and concepting
Did you know - the average consumer spends less than 3 seconds deciding which product to purchase? Designers tasked with product design must do their utmost to ensure their work is compellingly irresistible, and technically well-suited for the specific product at hand.
From brief to shelf, this module will take you through every step of product design, including, discovery, development, creation and production, ensuring that your work will truly work, pop, - and sell!
Bryna Garbaz created a series of boxes for a line of boutique baked goods, called Batter & Dough. Since the product would be sold face-to-face only, there was no need to visually compete with other products on the shelf. Instead, the goal became to create an emotionally connected experience, so that Batter & Dough would invoke feelings of personal care and good times, along with great taste. Shevy Gartner accomplished this using warm tones and bold patterns, mimicking a curated style for a truly unique and pampering feel. (see below)
Elisheva Cohen developed a box design for a telescope that would be sold on Amazon. Elisheva closely adhered to printing guidelines, ensuring her design was properly converted into the required one color mode. Elisheva worked to achieve a balance of clarity and creativity, ensuring that her box met technical standards, with enough appeal to stand out amongst a crowded field of countless competing products. (see below)
Design two complete products.
Product one - work within a pizza box template to gain familiarity with die lines and template functionality
Product two - work with the product of your choice to create a line of appealing and exciting packaging designs, with a minimum of 2 variations or flavors
Concentration: Technical design strategy, consumer-based design
As the art director of Mosaica Press, Rayzel is the mastermind behind the design and production of today’s greatest books. Rayzel will address topics such as designing for the masses in an out-of-the-box fashion, and how to create a cover that will both resonate and impress.
Live Online Classes. 12 clases, 2 hours each, once a week.
Guidance and lecture from leading industry experts
Full recordings available so you never miss a class
Prerequisites: PSDesign School’s Graphic Design Course or working knowledge of the Adobe Suite